Halcol Energy’s Directors approached Ufruity in 2011 to assist them setup a new Solar Power System Sales and Installation company which was to be based on The Sunshine Coast in Queensland Australia. The brief was to make Halcol instantly recognisable in an already very competitive Solar industry marketplace.
Our solution was to provide Halcol with a friendly and colourful brand identity championed by a sun mascot named ‘Solar Powers’, a logo with the catch line ‘in Partnership with the Sun’, branding and marketing materials that looked well established and a professional information driven sales website that included call to actions (CTA’s), along with a ‘Get An Evaluation’ form to generate leads. Too add further weight we cemented Halcol’s position quickly with the marketplace with the tagline ‘The Trusted name in Solar’.
As system sales rocketed we worked closely with the expanding Halcol team to develop a sales focused Customer Relationship Management (CRM) tool which extracts sales data and leads from various lead generation sources directly in the Halcol CRM. This provided the in-house sales team a head start when dealing with new enquires over Halcol’s competitors. All the extracted client information is clearly provided to the salesman in a ‘New Enquires’ pane for them to act upon every morning. They can even see the roof of the prospective client’s property requiring a solar install. The CRM helps them with vital planning such as, site visits, system size, roof direction, shading etc. The corporate solution also captures and mirrors the processes required to sell and install a solar system from initial client contact through installation to aftercare.
Ufruity also provide Halcol with newspaper and magazine ads designed to drive traffic to the website and email marketing to keep their client database up-to-date with news and offers. This has propelled Halcol to the forefront of the industry in QLD and Halcol are now the biggest independent Solar installation company on The Sunshine Coast.
Ufruity’s Services Provided: Graphic Design & Branding, Logo Design, Vehicle Livery, Premises Livery, Website Design & Development, Pay Per Click (PPC) Advertising, Onsite and Offsite Search Engine Optimisation (SEO), Email Marketing, Inbound Marketing, Website Hosting, Support & Maintenance, Newspaper & Magazine Advertising